The Science Behind Better Coffee

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Photo credit: UC Davis Newsroom

Basket Shapes & Water Quality: Filter Coffee in the UC Davis Lab

By Angie Molina

Article & photos from our friends at Perfect Daily Grind

Lee este artículo en español Filtros Y Calidad Del Agua: Café Filtrado en El Laboratorio

What do you need to do to brew better filter coffee? That’s one of the many questions UC Davis Coffee Center is setting out to answer, through a variety of research projects. After all, there’s nothing like hard science for an answer you can trust.

Professor William Ristenpart, the center’s Director, agreed to talk me through his current work and what we can expect to see in the future, from the impact of coffee filter baskets to water quality and temperature.

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Swipe Right For Market Research

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What Upsiide Tells Us About Beverage Rankings

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Upsiide is a new idea screening app that is inspired by Tinder. Designed by Dig Insights (the experts behind the NCA’s National Coffee Drinking Trends Report and new Generational Report), the mobile platform connects companies to real-time consumer feedback and powerful analytics.

The concept sounds complicated, but it’s simple to use. Here’s how it works:

Consumers using the app will be shown an idea (a new beverage idea, a potential claim, a packaging idea, a branding idea a positioning idea, etc.). The idea can be expressed with any combination of text / images / video. The consumer can either like or dislike the idea (by swiping), or request more information. Once two ideas are liked, they are paired head-to-head and the consumer tells us which is best. The winner moves on to the next round.

So what does Upsiide tell us about beverages?

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Kaneland, LLC: “Take Something Great and Make It Even Better”

LOCATION: Providence, R.I.
NCA MEMBER SINCE: June 2015
CONNECT: Follow @GetNack on Twitter, or find them on Facebook.

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What does Kaneland do?

Kaneland is a mobile application development company. Our first product, Nack, is a smartphone app which allows users to share their coffee and beverage preferences while learning more about their friends’ ideal cup of coffee. Continue reading