Plant Trees. Save Coffee.

Help Build Stronger Coffee Communities

By Bambi Semroc, Vice President, Sustainable Markets and Strategy for Conservation International and leader of the Sustainable Coffee Challenge


Trees get old. They get sick. They die. And it’s up to us to replant them.

I grew up alongside two beautiful, mature and statuesque maple trees in the back yard. My parents saved those trees when they built our house. Dad said you don’t cut down old trees because it takes too long to grow another one. I watched showers of helicopter seeds fall in the spring. I raked their leaves and jumped in huge piles every fall with my brother. We mulched and planted flowers around them. Those trees are still standing, but my dad is not. I have long-since moved away and so has my brother. My mom now cares for those trees on her own. Last month she called with the sad news that she has to remove one because it is dying. I can’t imagine that tree not being there, and I wonder what tree we will plant to replace it.

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