The data geeks over at Square and the SCA recently released some interesting statistics about how and when Americans are getting their caffeine fix.
From the iced coffee vs. cold-brew debate to the new alt milk, here’s a breakdown of what Americans are ordering at their local coffee shops each day:
Generation Z and young millennial consumers are driving RTD market trends
Top industry trends to watch, according to the latest market research.
US cold brew has emerged as a vibrant growth segment for the global coffee market.
Related Resources: RTD & Cold Brew
The NCA Cold Brew Toolkit & FAQ
Science-based guidance for the coffee industry
NCA Coffee Market Snapshot Reports
25% discount extended for a limited time only!
Webinar: What’s Brewing in RTD Coffee
The following post is adapted from the Tea & Coffee Trade Journal Editor’s Blog
The weather is turning cooler — but RTD coffee does not seem to need hot weather to entice consumers. The appeal is already there and growing.
According to research from the Mintel Global New Products Database (GNPD), in 2017 approximately one in five (19%) global new coffee launches was iced, ready-to-drink (RTD), up from 16% in 2015.
Waiting an hour or two could optimize the benefits of caffeine
Behind the Health Headlines: Caffeine
Ghosts, gremlins, the G train in Brooklyn: October is a season for all things grim and ghoulish.
For many of us, few terrors can compare to the theoretical horror of a morning without coffee. 82% of coffee drinkers have coffee at breakfast in the US, according to the NCA National Coffee Drinking Trends report.
Yet in light of the latest research, nutrition and dietary experts are suggesting that having your first cup of caffeine cup a little later in the day offers maximum benefits.
New! NCA Workshop for Coffee Professionals:
The Business & Safety of Cold Brew | Nov. 6 | Sponsored by: Toddy, LLC
What is cold brew coffee?
“At its core, cold brew is a brewing method, not a serving method,” explains Mark Corey, Ph.D., NCA Director of Scientific & Government Affairs.
Dr. Corey led a team of specialized experts to develop the NCA Cold Brew Toolkit, now available to the entire coffee industry. (Read more background about the report and related food safety considerations.)
The Toolkit offers science-based technical guidance and recommended best practices – visit the NCA website for more details.
While working on the report, we received a lot of questions – from consumers and companies alike – about the beverage market’s hottest trend.
Here are some expert-approved answers to common questions about what “cold brew coffee” really means:
4 in 5 consumers say they look forward to fall seasonal items the most
Is this the end of pumpkin spice?
By Amanda Topper, Mintel
The following is an edited excerpt from the Mintel Blog. Read the full post
Wake up and smell the coffee: Pumpkin spice’s reign as top autumn coffee beverage may be coming to an end.
Menu mentions of pumpkin-flavored coffees declined 30% from Fall 2015-Fall 2017, according to Mintel Menu Insights. This decline was driven mainly by a few quick-service restaurants (QSRs).
The new series of NCA market research breakout reports offers targeted, in-depth insight into key issues shaping today’s coffee market, in partnership with Dig Insights.
These data snapshots offer deeper insight into some of the most dynamic categories covered in our flagship National Coffee Drinking Trends report – at a price point that’s accessible for everyone.
Watch the video below to learn more:
Key highlights from the report include:
- 45% of past-day coffee drinkers drank coffee prepared with a drip machine
- The gourmet coffee beverages category remains strong in 2018 with a past-day penetration sitting at 41%
- In-home coffee preparation sees a rebound to 2016 levels: 79% consumed a coffee prepared at-home
- In 2018, 36% consumed a coffee that was prepared out-of-home
Visit the NCA website for more information.
By Karly Nevils, Dig Insights (email@example.com)
This July, it’s going to be a brew-tiful month!
The NCA has released eight new breakout market research reports based on the 2018 National Coffee Drinking Trends (NCDT) study data.
The reports look at the following topics:
New NCA Market Research Reports
- Coffee Brewing
- Health and Coffee
- Coffee Claims
- Coffee at Work
- Gourmet Coffee
- Coffee Preparation In-Home
- Coffee Preparation Out-of-Home
- Tea – available free for a limited time only!
The NCA Cold Brew Toolkit draft will be open for coffee industry comment through the end of May
An edited version of the following article was originally published in the May 2018 issue of Tea & Coffee Trade Journal
Cold brew has taken off – and it’s changing the way we drink coffee.
Total retail sales of refrigerated cold brew grew by about 460 percent from 2015 to 2017, reaching an estimated $38.1 million in sales this year, according to research from Mintel.
And, unlike avocado lattes, cold brew is more than a passing trend. About 10% of coffee drinkers reported having cold brew daily in 2017, according to the NCA National Coffee Drinking Trends report – up from only 1% in 2015. Experts predict that this category will continue to drive coffee market growth.
But despite of – or perhaps due to – this sudden popularity, there are still a lot of questions and misconceptions around cold brew. This is especially true for coffee companies that are considering making, serving, or selling cold brew.
The Growing Desire for Functional Coffee
By Vanessa Facenda, Editor, Tea and Coffee Trade Trade Journal
The following post originally appeared on the Tea & Coffee Editor’s Blog
As spring rolls in, consumers start thinking about “form and function.” While this usually means getting “winter bodies” into shape, functionality is playing a greater role in beverages.
Earlier this year, NCA held a webinar entitled, “US Coffee Outlook 2018: Latest Market Trends and Future Market Growth.” Eric Penicka, senior research analyst with global market intelligence firm, Euromonitor International, who was the webinar presenter, noted that the key ingredients for the future are convenience and function. Both will lead to value growth.
57% of US workers are less than “very satisfied” with their workplace coffee area.
NCA National Coffee Drinking Trends 2018
NCA Webinar: Office Coffee Service Challenges
Featuring David Sprinkle, Packaged Facts
April 11, 1-2 PM EST Now Available On-Demand For NCA Members
PR Newswire — Coffee and coffee drinks made/dispensed at work play a primary role in meeting employed coffee drinkers’ at-work coffee procurement needs, according to Office Coffee Service in the U.S.: Market Trends and Opportunities, 3rd Edition, an upcoming report from market research firm Packaged Facts.
But given the importance employees place on various coffee-related attributes, employed coffee drinkers’ satisfaction with those attributes falls short when applied to their workplace, which suggests that employers can win points by enhancing coffee-related products and services (most employees believe they should not have to pay for coffee at work anyway). Doing so may also translate to growing the bottom line, since employees are likely to view coffee as a productivity tool.