via Bill Murray, NCA President & CEO on LinkedIn
Daylight savings time is over — will you be grabbing an extra cup of coffee this afternoon?
A recent article in National Geographic looks at the latest research behind why you love (or don’t love) coffee.
Spoiler alert: It’s in your genes!
Recently, there’s been a flurry of media activity around a long-pending legal case in California, which could potentially result in mandatory “cancer warning” labels on all coffee cups and packaging. The headlines have been confusing, and sometimes even alarming.
An unprecedented scientific review on caffeine safety confirms that drinking up to four cups of coffee daily, or about 400 milligrams of caffeine, is “not associated with overt, adverse effects” in healthy adults. (Pregnant woman and minors should reduce their intake below that amount, according to the report.) [1]
The review was conducted by the International Life Sciences Institute (ILSI), and is the most extensive of its kind to date. Scientists scoured data from more than 700 independent studies related to various human health effects and caffeine.
via Flickr
[NCA Member Alert] Years of positive scientific evidence on coffee and health just cut through the cluttered media landscape in a prominent and powerful way. A panel of scientists charged with scouring the literature to study how Americans can eat healthy acknowledged that 3 – 5 cups of coffee a day have a place in a healthy diet.
According to the final report issued by the Dietary Guidelines for Americans Committee (DGAC), “moderate coffee consumption can be incorporated into a healthy dietary pattern, along with other healthful behaviors.”
What does this mean for the coffee industry? Read the full article here.
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