Coffee Clickbait Goes Bananas

Banana and coffee for breakfast

New research on coffee and climate change indicates an urgent situation for crops at origin

Behind the headlines on the future of coffee, according to science – and how you can get involved.

By William (Bill) Murray, NCA CEO & President
Connect on LinkedIn


Complete with the typical clickbait-style headline, a recent article intoned that the global population is imminently doomed to a world without coffee – and “not much” can be done about this “on a personal level.”

Sounds grim.

But it could be easy to miss the glimmer of hope buried in the last line:

This future could look bleak for morning coffee drinkers, but with the help of farmers and scientists, our cup of joe can be protected.”

Continue reading

Seeding Coffee’s Future: A Conversation About Conservation and Verification

By Hanna Neuschwander, World Coffee Research

madagascar-wild -coffee.JPG

An unidentified Coffea species found in Madagascar, which is preserved in a coffee genebank. Ensuring these genebanks have adequate funding to continue operations should be a major priority of the coffee industry. Source: Sarada Krishnan

Sometimes facts are so obvious they become invisible.

In the case of coffee, one of those facts is this: Coffee comes from a plant. The entire $225 billion dollar coffee industry in the U.S. is built up from the roots of billions of living, breathing coffee plants that spend their days turning sunlight into fruit. Once you stop and think about it, it’s kind of profound. Nearly 1.7 million jobs — including, if you are reading this, probably yours — depend on those plants doing their thing, photosynthesizing, outsmarting diseases and pests, being rained on at the right time in the right amounts.

It’s also profound to think about just how fragile the entire arrangement is. The vast majority of coffee plants in the field today are really, really (really) genetically similar. Most varieties are not resistant to major diseases. Most are way too old (World Coffee Research guesses that about 50% of coffee trees are more than 50 years old). That leaves coffee especially vulnerable — to disease epidemics like the one that devastated Central American production after 2012, to extremes in weather like excessive rain or drought or frost.

When crops are facing challenges like these, it helps to go back to basics: Coffee is a plant. So — what is needed to help the plant thrive? And, thereby, to help the humans who depend on it?

Continue reading