With the UN General Assembly kicking off this week in New York and the International Coffee Organization convening in London next week, we’re heading into a busy time for the global coffee community. With all the travel hours ahead of us, it’s a good time to pause and reflect on the hard questions and big opportunities that will shape coffee’s future.
Numerous studies show coffee consumption reduces risk of everything from dementia to heart disease to depression to certain types of cancer. The science is clear – coffee is good for the people who drink it. This past summer even California joined the side of scientific consensus to recognize coffee’s health benefits.
It’s not just that some coffee is good. More coffee is better. In fact, research from the National Institute of Health shows that drinking six or seven cups of coffee a day may reduce the risk of death from any cause by up to 16 percent. The average American coffee drinker only drinks three cups per day currently, meaning many of us are missing out on coffee’s full potential.
Even better – an extra cup of joe (or five) isn’t just good for the people who drink coffee, it’s good for the people who grow it.
The world currently grows a billion pounds more coffee than we drink. A study commissioned by the World Coffee Producers Forum confirmed that coffee prices are stable based on current supply, particularly driven by increased efficiency in leading coffee-growing countries.Continue reading