Drawing on over 60 years of industry research, a new series of NCA Market Snapshots take a closer look at the factors shaping the US coffee market in 2018 – and beyond.
Here are 10 stats from the latest NCA research on coffee industry trends:
What’s right, what’s wrong, and what’s interesting.
The following article is based on this LinkedIn post by William (Bill) Murray, NCA President & CEO
When it comes to coffee coverage in the media, a healthy dose of context (and common sense) is critical.
Take this week’s Daily Mail article, “How Six Cups of Coffee a Day Can Help You to Live Longer,” on new research from the National Cancer Institute (NCI), published in JAMA Internal Medicine.
Let’s take a look of the story, in light of the science:
Last week, a Los Angeles judge ruled that coffee roasters and retailers must serve up a cancer warning with coffee sold in California under Prop. 65 regulations, based on the naturally-occurring presence of acrylamide from the roasting process.
The decision goes against what the science shows us – including the conclusions of the World Health Organization. Study after study, conducted independently and published in peer-reviewed journals, has shown the potential health benefits of drinking coffee — from liver health to living longer.
A massive meta-analysis suggests that the benefits of daily coffee consumption outweigh the risk.
“The bottom line is that we suggest [coffee] can be a good part of a healthy diet.”
– Robin Poole, University of Southampton
Science continues to suggest that coffee is good for you.
Based on a systematic umbrella review of 201 meta-analyses recently published in the BMJ, researchers from the University of Southampton found that moderate coffee consumption was more often associated with benefit than harm.
Drinking three to four cups of coffee a day showed the greatest benefit in terms of cardiovascular disease, coronary heart disease, and stroke, versus not drinking coffee. (Drinking coffee beyond these amounts was not associated with harm, but the benefits were less pronounced.)
Not only can your morning cup of coffee help prevent cancer, protect your liver, and even extend your life – it may also keep your heart healthy.
New analysis of one of the largest and longest-running studies in the U.S. links drinking coffee to a lower risk of heart failure, stroke, and coronary heart disease.
Edited post via Thrillist
By Jeremy Glass (@candyandpizza)
It can be hard to enjoy your morning coffee when there are so many myths surrounding what’s in your cup floating around. For instance, apparently coffee makes you poop. (Actually, that one’s true.)
Regardless, there are still a ton of tall tales being passed around that negatively impact the way you consume coffee.
Drink in these 11 facts and wake up.
The following post is adapted from Harvard T.H. Chan School of Public Health News
Science shows coffee can have major health perks at any temperature.
Summer’s hottest drink is also a healthy way to beat the heat.
Cold brew coffee — made by steeping coffee grounds in cold water overnight or longer — is just as healthy as regular coffee, according to Frank Hu, Ph.D., chair of the Department of Nutrition at Harvard T.H. Chan School of Public Health, in a recent Health.com article.
Two big studies support the long-term health benefits of coffee
It turns out, a cup of coffee can do a lot more than just perk up your morning.
People who drink more coffee may have a lower risk of premature death from disease, according to two new studies published in the Annals of Internal Medicine. The results were consistent among more than 700,000 participants from a variety of racial, ethnic, and cultural backgrounds.
Previous research has suggested that coffee is good for you, but was often limited to smaller groups and people of European decent, writes the Los Angeles Times.
And both studies found benefits for people who drank decaffeinated as well.
A new study shows that drinking four cups of coffee a day may help prevent deadly disease, and may even counter the damage caused by unhealthy diet and lifestyle habits. (One cup of herbal tea also offers the same protection.)
Previous evidence suggested that coffee and tea could have a protective effect on liver tissue, but the results haven’t been conclusive. Now for the first time, scientists have confirmed the potential benefits of these beloved beverages.
“Caffeine improves athletic performance. This is a truth almost universally acknowledged in exercise science.” — Gretchen Reynolds, The New York Times
Drinking caffeinated coffee has been scientifically linked to improved physical performance. And for years, many scientists, coaches, and athletes believed that an athlete had to abstain for days or weeks before an event to gain a boost.
But a new study published in the Journal of Applied Physiology suggests that these ideas about caffeine and athletic performance are outdated.