3 Highlights From the National Coffee Association USA Convention 2019

Specialty coffee cupping session at the NCA Convention in Atlanta
Spencer Turer (Coffee Analysts), Julie O’Brien (The Coffee Trust), and Monica Walker (Walker Coffee Trading) enjoying a cupping session led by Blue Donkey Coffee at the NCA 2019 Convention in Atlanta

Pt. 1: The Crema the Crop


Leaders, experts, and entrepreneurs from across the coffee industry came together for the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The 3-day event was themed “Coffee at the Crossroads” and sponsored by Community Coffee, which is currently celebrating its centennial anniversary as a family-owned company.

From networking events to specialty coffee education, the jam-packed (and highly caffeinated) conference offered something for everyone.

Here, we’ve highlighted a few of our favorite moments, with more to come in the weeks ahead.

(If you attended #NCA19 and want to share what you’ve learned, share a comment below or tag @nationalcoffeeusa in your photos!)

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The Buzz Is Brewing at Blue Donkey Coffee

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Blue Donkey will  host a specialty coffee cupping session at the 2019 National Coffee Association Convention in Atlanta, March 7-9

Atlanta Coffee Shop is Making Waves with National Coffee Leaders


As Atlanta grows, so does the city’s specialty coffee scene – and one of the hometown favorites is about to make a big splash with coffee executives from around the world.

Despite this excitement, Atlanta’s Blue Donkey Coffee remains true to its commitment to specialty coffee, personalized for coffee lovers.  The latest Blue Donkey café is just their second location, opening last fall in an upcoming area east of downtown on the edge of Grant Park.

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Infographic: Coffee Brands See Stellar Growth in Amazon Sales

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Amazon’s food and beverage category has posted $4.75 billion in sales so far in 2018, making it the online retailer’s fastest growing segment, according to Automatic Vending watch.

And coffee continues to lead category. According to Edge Market Share, coffee sales on Amazon have totaled more than $140 million so far this year – and are expected to increase.

If the first wave of coffee was defined as having packaged coffee available in the home in packaged formats, the fourth wave may be the idea of having premium coffee available everywhere, all the time.

“It all begins with the coffee shop,” says Michael Schaefer, Euromonitor, in Food Navigator USA.

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From Invisibility Towards Inclusivity: Building Diversity In the Coffee Industry

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Daiane Vital embracing her mother Vanilda de Souza Vital, south of Minal Geraris Brazil. Photo: Danielle Sereio

“The industry must do a better job at telling coffee’s history, beyond those who carried the bean throughout different parts of the world…”
– Phyllis Johnson, BD Imports, NCA Board Member


In the most recent issue, Roast Magazine published an insightful and important article by Phyllis Johnson, NCA board member and BD Imports president & co-founder.

Strong Black Coffee, Why Aren’t African Americans More Prominent in The Coffee Industry?” features perspectives from 14 black coffee professionals.

The following is a summary of the original piece, with new reflections and an update from Johnson’s recent trip to Brazil during International Coffee Week.

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5 Key Training Principles For Quality Coffee Service

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Effective training is critical to make your specialty coffee program a success.

By Anne Nylander


Current coffee trends point to an ever-increasing demand in product quality.

Excellent customer service, preparation skills, and organization are rapidly becoming minimum expectations in the café environment.

As coffee quality becomes increasingly important in coffee service, training becomes a critical component of a company’s long-term success. High-quality skills and behavior training remain as one of the industry’s proven methods for increased customer satisfaction and sales growth.

When it comes to training, there are several factors that can impact a trainer’s successes or failures.

In her 2018 workbook, Specialty Coffee Training Consultant Anne Nylander tackles the key training principles organization leaders and educators will need in order to make their program a success.

Here, we briefly cover five of the principles discussed in the book:

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Infographic: 2018 Specialty Coffee Consumption Stats

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Learn more about US coffee consumption trends:  For a limited time only,  we’re taking 25% off all of the NCA 2018 Coffee Snapshot Reports


via Square

The data geeks over at Square and the SCA recently released some interesting statistics about how and when Americans are getting their caffeine fix.

From the iced coffee vs. cold-brew debate to the new alt milk, here’s a breakdown of what Americans are ordering at their local coffee shops each day:

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NCA Cold Brew Toolkit: FAQs

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New! NCA Workshop for Coffee Professionals:

The Business & Safety of Cold Brew | Nov. 6 | Sponsored by: Toddy, LLC


What is cold brew coffee?

“At its core, cold brew is a brewing method, not a serving method,” explains Mark Corey, Ph.D., NCA Director of Scientific & Government Affairs.

Dr. Corey led a team of specialized experts to develop the NCA Cold Brew Toolkit, now available to the entire coffee industry. (Read more background about the report and related food safety considerations.)

The Toolkit offers science-based technical guidance and recommended best practices – visit the NCA website for more details.

While working on the report, we received a lot of questions – from consumers and companies alike – about the beverage market’s hottest trend.

Here are some expert-approved answers to common questions about what “cold brew coffee” really means:

NCA Cold Brew Coffee FAQs

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Cold Brew & Food Safety

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The NCA Cold Brew Toolkit draft will be open for coffee industry comment through the end of May

An edited version of the following article was originally published in the May 2018 issue of Tea & Coffee Trade Journal

 

Cold brew has taken off – and it’s changing the way we drink coffee.

Total retail sales of refrigerated cold brew grew by about 460 percent from 2015 to 2017, reaching an estimated $38.1 million in sales this year, according to research from Mintel.

And, unlike avocado lattes, cold brew is more than a passing trend. About 10% of coffee drinkers reported having cold brew daily in 2017, according to the NCA National Coffee Drinking Trends report – up from only 1% in 2015. Experts predict that this category will continue to drive coffee market growth.

But despite of – or perhaps due to – this sudden popularity, there are still a lot of questions and misconceptions around cold brew.  This is especially true for coffee companies that are considering making, serving, or selling cold brew.

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What the Latest Prop. 65 Ruling Means for Coffee Businesses

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Read the official NCA statement on the latest Prop. 65 & Coffee Decision

The following article was originally published on Daily Coffee News

By Nick Brown

In the 12 days since a California court ruled that coffee sellers in the state must post cancer warnings in accordance with the Safe Drinking Water and Toxic Enforcement Act, commonly known as “Proposition 65”, mainstream media has been abuzz.

While the vast majority of reports have noted the lack of scientific evidence linking coffee to cancer, that kind of widespread publicity naturally creates more questions than answers. Such is the nature of the 24-hour news cycle, in which many people can’t afford the time to read beyond the headlines.

So as the two big Cs of coffee and cancer have shared the public stage, a third big C has swept over the audience: confusion.

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