“Why Gender?”

“Gender in Coffee: A Documentary”

A new documentary offers a profoundly human perspective on gender equity and the coffee industry.

Join the National Coffee Association for a special screening hosted by the Coffee Quality Institute on April 4 in New York City. Learn more


What does gender equity mean for a coffee family, a roaster or a coffee drinker?

How do we relate to and connect with one another around the same passion for coffee?

Gender in Coffee: A Documentary” opens up the conversation about the importance of gender equality for the sustainability of the industry.

Filmmakers Xavier Hamon and Hannah Stapleton followed the story of women and men involved in the production, transformation and consumption of coffee between January and March 2017.

Here, watch a preview of the resulting film:

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Science Says That Coffee Is A Good Idea

Just the thought of coffee can help perk up your brain, science suggests

Just looking at something that reminds us of coffee may cause our minds to become more alert and attentive, according to a new study.

According to the NCA 2019 National Coffee Drinking Trends report, 57% of consumers say that they drink coffee because it helps them focus.

It seems that they’re on to something – and you may not even need to take a sip to get a similar psychological effect, according to new research from the University of Toronto.

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Photo Recap: NCA 2019 Day of Service

How Coffee Gives Back to the Local Community

The annual Coffee Gives Back Day of Service may have been the most labor-intensive portion for attendees at the NCA 2019 Convention – but it was also the most fun.

Hosted by Jolly Elementary, outside of Atlanta, GA, the (waitlist-only) event was led by the NCA Next Generation Council in partnership with Network Volunteers.

From painting to planting to power-washing, volunteers pitched in to help with much-needed school beautification and maintenance projects. (One overwhelmed teacher shared that she and her husband had been working on weekends and spending their own money to make classroom repairs.)

In one afternoon, the NCA team made the kind of progress only possible when a committed (and well-caffeinated) community comes together for a common cause.

Here are a few highlights from the NCA 2019 Coffee Gives Back Day of Service:

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How to Empower Coffee Communities to Thrive

Inside the community-driven mission of The Coffee Trust, NCA 2019 Origin Charity of the Year

The National Coffee Association recognized The Coffee Trust as the recipient of the 2019 NCA Origin Charity of the Year Award, sponsored by Mother Parker’s Tea & Coffee, during the NCA 2019 Annual Convention in Atlanta.

Two Award finalists – meriting special mention – were Pueblo a Pueblo, Inc. and Strategies for International Development.

[Read the NCA News release and visit the NCA Coffee Charity Showcase to learn more.]

Here, Bill Fishbein, The Coffee Trust Founder and Executive Director, explains from the field what makes this organization so special – and how they are happily working themselves our of jobs in communities at origin.

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3 Highlights From the National Coffee Association USA Convention 2019

Specialty coffee cupping session at the NCA Convention in Atlanta
Spencer Turer (Coffee Analysts), Julie O’Brien (The Coffee Trust), and Monica Walker (Walker Coffee Trading) enjoying a cupping session led by Blue Donkey Coffee at the NCA 2019 Convention in Atlanta

Pt. 1: The Crema the Crop


Leaders, experts, and entrepreneurs from across the coffee industry came together for the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The 3-day event was themed “Coffee at the Crossroads” and sponsored by Community Coffee, which is currently celebrating its centennial anniversary as a family-owned company.

From networking events to specialty coffee education, the jam-packed (and highly caffeinated) conference offered something for everyone.

Here, we’ve highlighted a few of our favorite moments, with more to come in the weeks ahead.

(If you attended #NCA19 and want to share what you’ve learned, share a comment below or tag @nationalcoffeeusa in your photos!)

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NCA National Coffee Data Trends 2019

Growth Chart

The Behaviors & Perceptions of U.S. Coffee Drinkers

63% of American adults drink coffee daily, according to new market research announced at the 2019 NCA Annual Convention in Atlanta.


The National Coffee Association USA (NCA) offered a first look at the redesigned and rebranded 2019 National Coffee Data Trends (NCDT) today at the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The NCDT report has tracked consumer behaviors and perceptions shaping coffee trends in the US for almost 70 years.

63% of American adults drink coffee daily, according to the NCDT, steady with 2018 consumption.

“Coffee is America’s most beloved beverage – and for good reason,” said William (Bill) Murray, NCA President & CEO. “New consumer values have changed the game for coffee. But the industry is adapting – and thriving – by embracing innovation and transparency.”

From sustainability to wellness, these realigned priorities mean that consumers are paying more attention to what’s in their cup than ever before.

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The Buzz Is Brewing at Blue Donkey Coffee

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Blue Donkey will  host a specialty coffee cupping session at the 2019 National Coffee Association Convention in Atlanta, March 7-9

Atlanta Coffee Shop is Making Waves with National Coffee Leaders


As Atlanta grows, so does the city’s specialty coffee scene – and one of the hometown favorites is about to make a big splash with coffee executives from around the world.

Despite this excitement, Atlanta’s Blue Donkey Coffee remains true to its commitment to specialty coffee, personalized for coffee lovers.  The latest Blue Donkey café is just their second location, opening last fall in an upcoming area east of downtown on the edge of Grant Park.

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What the Science Says About Common Coffee and Health Myths

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Study after study has found that coffee has a host of potential health benefits. Yet there’s still a lot of confusion among consumers and in the media

Surprisingly, 69% of Americans report that they have not even heard of any studies related to coffee and disease prevention, according to recent NCA market research.

And despite the fact that people already have less than the 3-5 cups daily recommended for optimal physical benefit, limiting caffeine intake was cited as the leading reason to cut coffee consumption.

Here’s a quick glance at some of the most common misconceptions on coffee and health – and what the science really says.

To learn more about coffee, caffeine, and health, join the NCA Science Leadership Council for the Coffee Science Fair at the NCA Convention in Atlanta, March 7-9.

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Video: The Future of Coffee Pods in North America

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Learn more about the maturing coffee pod market at the 2019 National Coffee Association Convention in Atlanta

Peaking at $5.7 billion in sales in 2016, demand for single-serve capsules has leveled off after capturing a significant portion of the US coffee market, according to Euromonitor market research reported by STiR Magazine.

Experts say that the industry will need to undergo some major changes in order to recapture some of the old excitement and increase growth rates in the category.

What lessons can be learned from the mature pod markets of Western Europe that could be applied to the category in North America?

The Future of Coffee Pods in North America | Market Research Blog

Find out at the 2019 National Coffee Association Convention in Atlanta, on March 7-9.

Euromonitor‘s Matthew Barry will lead an in-depth educational session discussing the coffee pods market in North America, including the effect of private labels and off-brand pods as well as environmental sustainability.

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