Despite overwhelming scientific evidence, popular myths on coffee and health continue to persist.
By Kyra Auffermann, NCA Digital Content & Communications Manager
Coffee plays an important role in the lives (or at least mornings) of most people — in the United States, nearly 80% of all adults drink coffee, typically at the start of their day.
Yet most coffee drinkers don’t have a good understanding of coffee: the plant, the way it is processed, or the precision of a “perfect” roast.
In fact, more coffee drinkers may have a good misunderstanding of coffee. And despite overwhelming evidence, myths persist — particularly when it comes to coffee and health.
Does coffee make you lose weight? Can it cure a hangover? Does it make you poop?
Millions of Americans drink coffee every day, but it remains one of the most misunderstood beverages on the planet.
The editors at Thrillist took a look at the facts behind a few widely-held coffee myths and misconceptions, according to science:
From functional ingredients to sustainable practices, new consumer values are transforming market trends.
The following post originally appeared in Tea & Coffee Trade Journal
The coffee industry is again going through a transformation, driven by shifting consumer values in an increasingly connected global landscape.
Today, people are using their purchasing decisions to support companies that reflect their values and introduce new innovations.
“The theme of this year’s NCA Convention [March 7-9, 2019 in Atlanta] is ‘coffee at a crossroads.’ In this time of unprecedented change, the decisions we make today as an industry will determine our direction in the years to come,” says Bill Murray, NCA President & CEO.
Here’s what to watch (and watch out for) in the year ahead:
Signs show that 2019 will bring even better results.
By William (Bill) Murray
President & CEO, National Coffee Association
The Brazilian coffee industry is flourishing.
The latest update from the Brazilian Coffee Exports Council (CECAFE) indicated 2018 was another bumper year for the largest producer and exporter of coffee in the world. “Statistics show that Brazil maintained its world leadership position and signs are that 2019 will bring even better results,” said Nelson Carvalhaes, Chairman of the Brazilian Exporters Coffee Council.
CECAFE’s recent update is full of interesting trends and statistics for coffee producers, connoisseurs, and consumers alike. And given Brazil’s scale in the global coffee market, updates from CECAFE always act as a useful barometer on the health of our industry overall.
Let’s take a look at the top four key takeaways:
Single serve capsules are a dynamic market segment with a complex value chain.
By Martyna Fong, Unit Manager – Packaging, AMI
A pod, or a single serve capsule as I would technically call it, is a phenomenal little thing.
Is it just packaging or is a product? Is it premium or is it value? Is it wasteful or is it resourceful?
The following Q&A is from the NCA Next Generation Group, a National Coffee Association initiative to engage and support young professionals and emerging leaders across the coffee industry.
Join the NCA Next Generation Council for young professionals in the coffee industry at the NCA 2019 Convention in Atlanta on Friday, March 8.
Mgr Sr Coffee Operations, Starbucks
NCA Next Gen Council Member
How and when did you get involved with the coffee industry?
I got involved in coffee in 2013 when I joined Atlas Coffee Importers in north Seattle.
Having a culinary degree, I was trying to find an opportunity that would allow me to stay connected to the food and beverage industry, but still utilized my analytical background.
I worked in their Logistics department, managing and coordinating orders from green coffee warehouses to various customers across the US.
What interested you in joining the NCA Next Generation group, and then becoming part of the council?
I found out about the Next Gen council opportunity while on an origin trip in Costa Rica. Experiencing the first 10 feet of coffee inspired me to find a way to contribute more to the larger conversation.
I hope to help inspire the next generation, especially women, to get involved in coffee and supply chain.
New research on coffee and climate change indicates an urgent situation for crops at origin
Behind the headlines on the future of coffee, according to science – and how you can get involved.
By William (Bill) Murray, NCA CEO & President
Connect on LinkedIn
Complete with the typical clickbait-style headline, a recent article intoned that the global population is imminently doomed to a world without coffee – and “not much” can be done about this “on a personal level.”
But it could be easy to miss the glimmer of hope buried in the last line:
“This future could look bleak for morning coffee drinkers, but with the help of farmers and scientists, our cup of joe can be protected.”
Read previous NCA member spotlights, or check out our complete list of members
LOCATION: Bristol, UK
NCA MEMBER SINCE: Nov. 2018
What does AMI do?
AMI is Europe’s largest consultancy dedicated to providing business information for the global plastics industry.
With more relevance to the coffee industry, AMI’s lead packaging consultant, Martyna Fong, has championed the development of the single serve capsules expertise. She has a thorough understanding of the supply chain, global trends, and technical innovation in the segment.
AMI is keen to assist the NCA community with its market intelligence as well as specialist single serve capsules conferences – in North America and in Europe.
Join the NCA Next Generation council for a professional development breakout session and networking event at the NCA Convention in Atlanta, GA
Michael Gaviña delivering his General Session remarks at the 2018 NCA Convention
Exclusive Q&A: Michael Gaviña, F. Gaviña & Sons
“We really have something special, we have a very collegial industry that is passionate about a product that our customers hold dearly.”
Michael Gaviña is the current of the National Coffee Association. He is a fourth-generation executive at F. Gaviña & Sons, Inc. (FGS), responsible for pricing raw materials and managing inventory. A Coffee Quality Institute Q grader, he joined FGS in 2002 as a buyer. He is has served as CFO of DF Roasters since 2015.
Here, talks to Next Generation Council Communications subcommittee member Kyle Bawot about what he’s learned over his career, the challenges ahead for coffee businesses, and his hope for next generation of industry leaders.