Video: Community Coffee’s Hurricane Florence Relief Efforts

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It’s been two weeks since Hurricane Florence slammed into the Carolina coast. In the storm’s devastating wake, communities across the southeastern United States are still struggling with flooding, wastewater, and access to basic supplies.

During difficult times, small things can mean the most. That’s why the Community Coffee team, in partnership with organizations like The Salvation Army USA, USO of North Carolina, American Red Cross, and Harris Teeter,  has served 16,000 cups of coffee to first responders and victims of Hurricane Florence to date.

“Good or bad, everyone loved sharing stories over a hot cup of Community coffee,” says Sean Kirby, Field Manager.

Watch the video below:

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Join the American Red Cross Specialty Coffee Professionals Donation Team

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Help track our industry’s life-saving impact.

By Spencer Turer, Coffee Enterprises


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The coffee industry has recognized programs which support social responsibility, environmental stewardship, health issues, gender initiatives, women coffee producers, and sustainable communities at origin — often through the support of companies both large and small.

Here’s an opportunity to help the coffee industry make a big impact, as just one individual.

The American Red Cross is most familiar for their disaster relief services and regular blood drives.  Through a coordinated effort (and the wonders of technology), the coffee industry can support a national campaign which provides benefits in our local communities.

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How One Coffee Company Is Empowering Positive Change at Origin

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The following post is an edited excerpt of contend provided by Volcafe. Volcafe is an NCA member company. (Learn more about contributing guest blog posts to National Coffee.) 

Visit the NCA Coffee Gives Back Charity Showcase to learn more about how NCA members are working to support coffee communities at origin. 


Child labor is a big problem in some of the poorer areas of Uganda, which includes coffee producing communities. Unfortunately, there is no simple solution.

Any resolution demands a dedicated, sustained effort. It must get to the root cause of the problem and improve the economic viability of households so that parents can afford to let their children attend school.

Some coffee companies are choosing step up and take action to empower positive change at origin.

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NCA Member Spotlight: Java Momma

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javamommatransblack-04COMPANY: Java Momma
LOCATION: Danville, PA
NCA MEMBER SINCE: March 2018
FACEBOOK: /javamommainc
INSTAGRAM: @javamommainc

What does Java Momma do?

Java Momma fosters a community based on an abundance mindset that there is enough coffee and sales for everyone. We help our consultants redefine what direct sales is known for through information, training opportunities, and relationship building.

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Phyllis Johnson on Networking at the NCA Convention

NCA Convention 2018 – Phyllis Johnson Testimonial from National Coffee Association USA on Vimeo.

 

Phyllis Johnson is the president of BD Imports, a coffee retailer with a focus on social responsibility, and a member of the NCA Board of Directors

Here, she talks about the unique opportunities to connect at at the NCA Annual Convention, which will be held this year in New Orleans, March 15-17.

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What Upsiide Tells Us About Coffee Production and Consumer Perception

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By Michael Edwards, Dig Insights

Upsiide is a new idea screening app that is inspired by Tinder. Designed by Dig Insights (the experts behind the NCA National Coffee Drinking Trends Report), the mobile platform connects companies to real-time consumer feedback and powerful analytics.

The concept sounds complicated, but it’s simple to use. Here’s how it works:

Survey respondents using the app are shown an idea (a potential claim, a new beverage idea, a packaging idea, a branding idea a positioning idea, etc.). The idea can be expressed with any combination of text, images, and/or video. The respondent swipes right or left to like or dislike the idea, or can request more information. Once two ideas are liked, they are paired head-to-head for the respondent to indicate which concept they prefer most. The winning concept is advanced to the next round of trade-off.

The NCA used Upsiide to test how consumers react to coffee production information, including certifications, information about the farms where the coffee is grown, information about the coffee strain used in the product, etc.

So, what does Upsiide tell us about coffee production information?

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Swipe Right For Market Research

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What Upsiide Tells Us About Beverage Rankings

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Upsiide is a new idea screening app that is inspired by Tinder. Designed by Dig Insights (the experts behind the NCA’s National Coffee Drinking Trends Report and new Generational Report), the mobile platform connects companies to real-time consumer feedback and powerful analytics.

The concept sounds complicated, but it’s simple to use. Here’s how it works:

Consumers using the app will be shown an idea (a new beverage idea, a potential claim, a packaging idea, a branding idea a positioning idea, etc.). The idea can be expressed with any combination of text / images / video. The consumer can either like or dislike the idea (by swiping), or request more information. Once two ideas are liked, they are paired head-to-head and the consumer tells us which is best. The winner moves on to the next round.

So what does Upsiide tell us about beverages?

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