Infographic: 2018 Specialty Coffee Consumption Stats

gregory-hayes-1064815-unsplash

Learn more about US coffee consumption trends:  For a limited time only,  we’re taking 25% off all of the NCA 2018 Coffee Snapshot Reports


via Square

The data geeks over at Square and the SCA recently released some interesting statistics about how and when Americans are getting their caffeine fix.

From the iced coffee vs. cold-brew debate to the new alt milk, here’s a breakdown of what Americans are ordering at their local coffee shops each day:

Continue reading

The Best Time to Enjoy a Cup of Coffee, According to Science

sylvie-tittel-673974-unsplash

Waiting an hour or two could optimize the benefits of caffeine

Behind the Health Headlines: Caffeine


Ghosts, gremlins, the G train in Brooklyn: October is a season for all things grim and ghoulish.

subway-rat

For many of us, few terrors can compare to the theoretical horror of a morning without coffee. 82% of coffee drinkers have coffee at breakfast in the US, according to the NCA National Coffee Drinking Trends report.

Yet in light of the latest research, nutrition and dietary experts are suggesting that having your first cup of caffeine cup a little later in the day offers maximum benefits.

Continue reading

5 Things the Beverage Industry Needs to Know About Gen Z

barry-mcgee-693911-unsplash

Understanding the trends and food preferences of the Post-Millennials

via Food for Thought, by Stellar

By Scott Mark, VP Operations, Stellar


NCA Webinar: Understanding Gen Z and Coffee, Sept. 27


We’ve been talking about Millennials for years, and rightfully so: They are an influential subset of the population (those born between 1981 and 1996) who have significant buying power today.

However, in addition to considering the factors of today, the most successful food and beverage companies look ahead to prepare for the customers of tomorrow.

Enter: Generation Z.

Continue reading

New Seasonal Flavors Spice Up Fall Coffee Menus

pumpkin-latte

4 in 5 consumers say they look forward to fall seasonal items the most

Is this the end of pumpkin spice?

By Amanda Topper, Mintel

The following is an edited excerpt from the Mintel Blog. Read the full post 


Wake up and smell the coffee: Pumpkin spice’s reign as top autumn coffee beverage may be coming to an end.

Menu mentions of pumpkin-flavored coffees declined 30% from Fall 2015-Fall 2017, according to Mintel Menu Insights. This decline was driven mainly by a few quick-service restaurants (QSRs).

Continue reading

Video: New NCA Market Research Breakout Reports

Growth Chart

The new series of NCA market research breakout reports offers targeted, in-depth insight into key issues shaping today’s coffee market, in partnership with Dig Insights.

These data snapshots offer deeper insight into some of the most dynamic categories covered in our flagship National Coffee Drinking Trends report – at a price point that’s accessible for everyone.

Watch the video below to learn more: 

 

Key highlights from the report include:

  • 45% of past-day coffee drinkers drank coffee prepared with a drip machine
  • The gourmet coffee beverages category remains strong in 2018 with a past-day penetration sitting at 41%
  • In-home coffee preparation sees a rebound to 2016 levels: 79% consumed a coffee prepared at-home
  • In 2018, 36% consumed a coffee that was prepared out-of-home

Visit the NCA website for more information. 

 

Coffee: Still King of the College Dorm

lizzie-233162-unsplash

New market research takes a closer look at the most popular late-night study aid (and early morning eye-opener) on campus.

By Brian Sudano, Managing Partner, Beverage Marketing Corporation

It’s been a scorcher on the East Coast so far this summer. But September is approaching soon – which means cooler weather and back-to-school season.

College students are a growing demographic: U.S. enrollment for  public or private colleges is estimated to reach nearly 20 million in 2018. And their consumption habits offer some interesting insight into the next generation of trends.

In our recent BMC report, “U.S. College Student Beverage Consumption and Attitudes,” we took a deep dive into college student beverage consumption behavior, which we think is a great way to peer into the crystal ball of the future of the industry. We took an especially close look at student attitudes toward coffee, everyone’s favorite early eye-opener and late-night study aid.

Here’s what we found.

Continue reading

Fresh Brewed Data: New NCA Coffee Market Research Breakout Reports

jorik-blom-366499-unsplash (1).jpg

The National Coffee Association recently launched 8 new market research mini reports, based on new analysis of 2018 consumption trends data

By Karly Nevils, Dig Insights (karly@diginsights.com)

This July, it’s going to be a brew-tiful month!

The NCA has released eight new breakout market research reports based on the 2018 National Coffee Drinking Trends (NCDT) study data.

The reports look at the following topics:

National Coffee Drinking Trends Breakout research Reports

New NCA Market Research Reports

  • Coffee Brewing
  • Health and Coffee
  • Coffee Claims
  • Coffee at Work
  • Gourmet Coffee
  • Coffee Preparation In-Home
  • Coffee Preparation Out-of-Home
  • Tea – available free for a limited time only!

Continue reading

Cold Brew & Food Safety

hannah-grace-386395 (2) (1)

The NCA Cold Brew Toolkit draft will be open for coffee industry comment through the end of May

An edited version of the following article was originally published in the May 2018 issue of Tea & Coffee Trade Journal

 

Cold brew has taken off – and it’s changing the way we drink coffee.

Total retail sales of refrigerated cold brew grew by about 460 percent from 2015 to 2017, reaching an estimated $38.1 million in sales this year, according to research from Mintel.

And, unlike avocado lattes, cold brew is more than a passing trend. About 10% of coffee drinkers reported having cold brew daily in 2017, according to the NCA National Coffee Drinking Trends report – up from only 1% in 2015. Experts predict that this category will continue to drive coffee market growth.

But despite of – or perhaps due to – this sudden popularity, there are still a lot of questions and misconceptions around cold brew.  This is especially true for coffee companies that are considering making, serving, or selling cold brew.

Continue reading