National Coffee Association

NCA Member Spotlight: Vinh Hiep Co. Ltd. / L’amant International Corp.

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Company: Vinh Hiep Co. Ltd. / L’amant International Corp.
Location: Pleiku City, Gia Lai Province, Vietnam
NCA Member Since: January 2019
Websites: vinhhiepgl.com or www.lamantcafe.com/
Facebook: lamantcafe.vn

What does the Vinh Hiep Co. do?

We export green coffee beans and roast coffee.

What drives your passion for this industry?

Our love for coffee beans and coffee flavor

Why did you become a member of the National Coffee Association (NCA)?

We joined because NCA is the leading trade association for the U.S. coffee market. NCA members are comprised of organizations from across the industry. NCA is an advocate for the entire coffee industry, an educator who leads the industry in market intelligence and a conduit for networking with industry peers to address key industry issues.

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NCA Member Spotlight: Nano-Purification Solutions

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Company: nano purification solutions
Location: Charlotte, NC
NCA Member Since: 2018
Twitter: @npsi_USA
Facebook: /nanopurificationsystems
Instagram: @nanopurificationsolutionsusa

What does nano-purification solutions do?

Nano is a manufacturer of nitrogen gas generation systems used for coffee packaging, manufacturing, cold brew coffee production and nitro draught service.

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NCA Submits Comments to 2020-2025 US Dietary Guidelines Advisory Committee

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Related: NCA Update from the 2020 US Dietary Guidelines Scientific Review

The following is an excerpt from the latest NCA Member Alert

Do you remember the Food Guide Pyramid or MyPlate?

Every 5 years, the U.S. Department of Agriculture (USDA) and Department of Health and Human Services (HHS) issues a new edition of the Dietary Guidelines.  These are dietary recommendations for Americans to practice healthy eating habits. 

Shaped by the Dietary Guidelines Advisory Committee (DGAC), these guidelines have an enormous impact on US perceptions and behaviors regarding nutrition and health, which is why it’s critical to communicate the science on coffee and health.

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NCA Update: 2020 US Dietary Guidelines Scientific Review

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Setting the stage for the next evolution in dietary guidance to Americans for 2020-2025

Editor’s note: The connection between lifestyle and health is increasingly being recognized by the medical and scientific communities. We know that diet, exercise habits, and smoking and alcohol consumption impact our health. And as the science continues to advance, it seems there are new discoveries weekly.

To help Americans make healthy food and beverage choices, the U.S. Government issues Dietary Guidelines, which in the past have been communicated by USDA guides such as the Food Guide Pyramid and MyPlate.

When the USDA last undertook this exercise, the NCA formally recommended that the healthy aspects of coffee be recognized – and they were.  The 2015-2020 Guidelines acknowledge that coffee can be part of a healthy diet.

And the process to update these guidelines is now well underway.

By Dr. Mark Corey, Director of Scientific & Government Affairs, National Coffee Association

Over the past two days, I attended the meeting of the 2020-2025 Dietary Guidelines Advisory Committee (DGAC) in Washington, DC, focused on creating the protocol and guidelines shaping US nutrition and guidance to Americans for the next 5 years.

Panels of experts are examining every aspect of the American diet, inside and out, and have outlined their process for evaluating the science-based evidence. Subcommittees are focused on a range of topics such as dietary patterns and looking across different age groups from birth to older adults.

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A Partnership to Protect the Future of Coffee

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The NCA is working with the Sustainable Coffee Challenge to help make coffee the world’s first agricultural product

By William (Bill) Murray, President & CEO, National Coffee Association

Here at the National Coffee Association (NCA), we like to say that “we serve coffee.”

With the rising threat of climate change, serving coffee today also means serving the planet. We know coffee’s future depends on coffee being the world’s first fully sustainable crop.

To help make this vision a reality, I am immensely proud that the NCA has joined the Sustainable Coffee Challenge.

(Read the official news release.)

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Consumer Insights: Coffee Claims [Video]

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From sourcing to roasting, coffee companies can have a lot to say about their product. These messages can majorly influence consumer perception and behavior – but not necessarily in the ways you’d expect.

A new NCA Consumer Insights report (based on NCDT data) takes a closer look at coffee claims – which include general statements, perceptions, or things that people find motivating about coffee.

For example, said Cheryl Hung, VP of Research at Dig Insights, during a recent webinar: “What kind of equity does coffee have with consumers? Are there positive and negative associations with coffee among different demographics? Who perceives coffee in a negative light? And what can we say to persuade them from a marketing perspective, or via point of sale?”

Get more highlights in the video below – and to learn more, check out the webinar (on-demand playback free for members) or NCA market research:

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Infographic: What’s Brewing in 2019

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Highlights from NCA market research on coffee consumption trends in the US

NCA National Coffee Data Trends (NCDT) Consumer Insights at a Glance

via Dig Insights

For yet another brew-tiful year, Dig Insights has partnered with the NCA to create five new consumer insight reports, to supplement the annual NCDT market tracking research:

  • Single-Cup Brewing
  • Coffee and Gen Z
  • In and Out of Home Coffee Consumption
  • Understanding Attitudes Towards Coffee
  • Cold Brew and Ready-to-Drink

Explore some highlighted insights from each of the mini reports below – and NCA members can check out the on-demand webinar, Single Cup & Consumer Insight Reports, featuring Cheryl Hung, Dig Insights VP.

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NCA Member Spotlight: JNP Coffee

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Photo: JNP Coffee

COMPANY: JNP Coffee
LOCATION: USA & Burundi
NCA MEMBER SINCE: 2018
TWITTER: @jnpcoffee
FACEBOOK: /JNPCOFFEELLC
INSTAGRAM: @jnpcoffee

Read more NCA member spotlights, or check out our complete list of members

What does JNP Coffee do?

We trade the very best East African specialty coffee from Burundi, while empowering women farmers with technical knowledge and unparalleled bonus/premium payments.

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Pot Head: The Coffee Cannabis Connection

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Coffee is a complex substance and — as a new study finds — its metabolic interactions are equally complex.

Coffee influences the same regions of the brain as cannabis, according to recent research.

By Tim Newman| Fact checked by Jasmin Collier

Read the full article at Medical News Today

Visit the NCA Guide to Cannabis & CBD for Coffee Companies

Although studies looking at coffee’s health benefits — or lack thereof — appear to be published on an almost daily basis, its true impact on health is still poorly understood.

Some studies have found health benefits, some have concluded that it might reduce mortality risk, and others drew no solid conclusions.

This confusion is due to several factors, and one is the difficulty in separating cause and effect in large, population-based studies. For example, someone who drinks a lot of coffee might also sleep less, smoke more tobacco, drink less water, or work unsociable hours. These factors muddy the statistical waters.

Also, coffee is an incredibly complex beast; it contains more than 1,000 aroma compounds, levels of which vary depending on the type of coffee bean and how it is brewed.

Researchers from Northwestern University in Chicago, IL, took a detailed look at the impact of coffee consumption on our internal chemistry. Their findings were published this week in the Journal of Internal Medicine.

The scientists found that with increased coffee consumption, blood metabolites involved in the endocannabinoid system dropped off. This is the system that gives cannabis its recreational and medical effects.

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