“Handouts Don’t Work”: Empowering Coffee Communities to Thrive

Inside the community-driven mission of The Coffee Trust, NCA 2019 Origin Charity of the Year

The National Coffee Association recognized The Coffee Trust as the recipient of the 2019 NCA Origin Charity of the Year Award, sponsored by Mother Parker’s Tea & Coffee, during the NCA 2019 Annual Convention in Atlanta.

Two Award finalists – meriting special mention – were Pueblo a Pueblo, Inc. and Strategies for International Development.

[Read the NCA News release and visit the NCA Coffee Charity Showcase to learn more.]

Here, Bill Fishbein, The Coffee Trust Founder and Executive Director, explains from the field what makes this organization so special – and how they are happily working themselves our of jobs in communities at origin.

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3 Highlights From the National Coffee Association USA Convention 2019

Specialty coffee cupping session at the NCA Convention in Atlanta
Spencer Turer (Coffee Analysts), Julie O’Brien (The Coffee Trust), and Monica Walker (Walker Coffee Trading) enjoying a cupping session led by Blue Donkey Coffee at the NCA 2019 Convention in Atlanta

Pt. 1: The Crema the Crop


Leaders, experts, and entrepreneurs from across the coffee industry came together for the 2019 NCA Annual Convention in the Westin Peachtree Plaza Hotel in Atlanta, GA. The 3-day event was themed “Coffee at the Crossroads” and sponsored by Community Coffee, which is currently celebrating its centennial anniversary as a family-owned company.

From networking events to specialty coffee education, the jam-packed (and highly caffeinated) conference offered something for everyone.

Here, we’ve highlighted a few of our favorite moments, with more to come in the weeks ahead.

(If you attended #NCA19 and want to share what you’ve learned, share a comment below or tag @nationalcoffeeusa in your photos!)

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Meet the NCA Next Generation: Amber Gray, Starbucks

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The following Q&A is from the NCA Next Generation Group, a National Coffee Association initiative to engage and support young professionals and emerging leaders across the coffee industry. 

Join the NCA Next Generation Council for young professionals in the coffee industry at the NCA 2019 Convention in Atlanta on Friday, March 8.


Amber Gray
Mgr Sr Coffee Operations, Starbucks
NCA Next Gen Council Member

How and when did you get involved with the coffee industry?

I got involved in coffee in 2013 when I joined Atlas Coffee Importers in north Seattle.

Having a culinary degree, I was trying to find an opportunity that would allow me to stay connected to the food and beverage industry, but still utilized my analytical background.

I worked in their Logistics department, managing and coordinating orders from green coffee warehouses to various customers across the US.

What interested you in joining the NCA Next Generation group, and then becoming part of the council?

I found out about the Next Gen council opportunity while on an origin trip in Costa Rica. Experiencing the first 10 feet of coffee inspired me to find a way to contribute more to the larger conversation.

I hope to help inspire the next generation, especially women, to get involved in coffee and supply chain.

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Building a Legacy of Leadership: NCA Chair on Family Values and Coffee’s Next Generation

Join the NCA Next Generation council for a professional development breakout session and networking event at the NCA Convention in Atlanta, GA

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Michael Gaviña delivering his General Session remarks at the 2018 NCA Convention

Exclusive Q&A: Michael Gaviña, F. Gaviña & Sons

“We really have something special, we have a very collegial industry that is passionate about a product that our customers hold dearly.”


Michael Gaviña is the current of the National Coffee Association. He is a fourth-generation executive at F. Gaviña & Sons, Inc. (FGS), responsible for pricing raw materials and managing inventory. A Coffee Quality Institute Q grader, he joined FGS in 2002 as a buyer. He is has served as CFO of DF Roasters since 2015.

Here, talks to Next Generation Council Communications subcommittee member Kyle Bawot about what he’s learned over his career, the challenges ahead for coffee businesses, and his hope for next generation of industry leaders.

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Helicopters, Piranhas, and … Coffee?

NCA Convention from National Coffee Association USA on Vimeo.

 

NCA Convention from National Coffee Association USA on Vimeo

Introducing the 2019 NCA Convention Keynote Speakers


At the National Coffee Association, we love to talk coffee. But sometimes it pays to get a fresh perspective.

The 2019 NCA Convention keynote speakers were selected for their empowering messages and captivating stories.

Join us – and decision makers from across the supply chain – for the premier coffee event of the year in Atlanta, GA, March 7-9, 2019.

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From Invisibility Towards Inclusivity: Building Diversity In the Coffee Industry

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Daiane Vital embracing her mother Vanilda de Souza Vital, south of Minal Geraris Brazil. Photo: Danielle Sereio

“The industry must do a better job at telling coffee’s history, beyond those who carried the bean throughout different parts of the world…”
– Phyllis Johnson, BD Imports, NCA Board Member


In the most recent issue, Roast Magazine published an insightful and important article by Phyllis Johnson, NCA board member and BD Imports president & co-founder.

Strong Black Coffee, Why Aren’t African Americans More Prominent in The Coffee Industry?” features perspectives from 14 black coffee professionals.

The following is a summary of the original piece, with new reflections and an update from Johnson’s recent trip to Brazil during International Coffee Week.

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Meet the Real Bill Murray

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Bill Murray speaking at the 2018 NCA Convention in Atlanta

Behind the scenes with the President & CEO of the National Coffee Association USA


William (Bill) Murray has served as President and CEO of the National Coffee Association (NCA) since 2014, following leadership positions at the Public Relations Society of America and the Motion Picture Association.

And clearly he’s kept caffeinated. In a few short years, the NCA has evolved as an organization to provide enhanced member benefits and educational opportunities, while also serving as a critical advocate on key industry issues like the Prop. 65 labeling case in California.

Here, he talks to Zach Olsen, Regional Sales Manager at Bunn USA and incoming Chair of the NCA Next Generation Council, about his career, the coffee industry, and Caddyshack.

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Meet the NCA Next Generation: Shelby Westfeldt Mills

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Mardi Gras World at the NCA 2018 Convention

The following Q&A is from the NCA Next Generation Group, a National Coffee Association initiative to engage and support young professionals and emerging leaders across the coffee industry. 

 

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Shelby Westfeldt Mills
President, Coffee/Tea Trader
Westfeldt Brothers, Inc.
NCA Next Gen Council

Interviewed by Janet Colley Morse


How and when did you get involved with the coffee industry?

It was right after Katrina in 2005 and I was living in New York City interviewing for jobs in advertising. My dad had to relocate Westfeldt Brothers to North Carolina, and asked if I would work on the New York Board of Trade (now the ICE) as a clerk and assist WBI.

I put everything on hold and started immediately. I fell in love with it!

If you ask how I ended up at Westfeldt Brothers, that was probably because my mom made my dad give me a job.

What interested you in joining the NCA Next Gen group and then becoming part of the council?

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NCA NextGen is Going to Geneva

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Bon voyage! 

Members of the NCA Next Generation Council to attend the 9th annual Swiss Coffee Trading Association Gala Dinner.

By Guillaume Zbinden, Be Green Trading
On behalf of the NCA NextGen Council


Switzerland is an important country for the coffee trade and roasting industry, and serves as the headquarters for several major coffee trading houses and roasters. (The country is even one of the world’s top five coffee exporters.)

This year, leadership from across the international coffee industry will come together for the 9th annual Swiss Coffee Trading Association Gala DinnerOctober 11-12, 2018, in Geneva. It’s part of the SCTA Conference & Dinner 2018, “Making Waves.”

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Meet the NCA Next Generation: Janet Colley Morse, Dupuy

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Janet Colley Morse, Dupuy, at the NCA Convention 2017

The following post is from the NCA Next Generation Group, a National Coffee Association initiative to engage and support young professionals and emerging leaders across the coffee industry. It is part of an ongoing series introducing you to the NCA Next Gen Council.

Janet Colley Morse
NCA Next Gen Council Member
Vice President at Dupuy Storage & Forwarding, LLC

As interviewed by Shelby Westfeldt Mills, NCA Next Gn Council Member Continue reading