Behind the scenes with the President & CEO of the National Coffee Association USA
William (Bill) Murray has served as President and CEO of the National Coffee Association (NCA) since 2014, following leadership positions at the Public Relations Society of America and the Motion Picture Association.
And clearly he’s kept caffeinated. In a few short years, the NCA has evolved as an organization to provide enhanced member benefits and educational opportunities, while also serving as a critical advocate on key industry issues like the Prop. 65 labeling case in California.
Here, he talks to Zach Olsen, Regional Sales Manager at Bunn USA and incoming Chair of the NCA Next Generation Council, about his career, the coffee industry, and Caddyshack.
Mardi Gras World at the NCA 2018 Convention
The following Q&A is from the NCA Next Generation Group, a National Coffee Association initiative to engage and support young professionals and emerging leaders across the coffee industry.
Shelby Westfeldt Mills
President, Coffee/Tea Trader
Westfeldt Brothers, Inc.
NCA Next Gen Council
Interviewed by Janet Colley Morse
How and when did you get involved with the coffee industry?
It was right after Katrina in 2005 and I was living in New York City interviewing for jobs in advertising. My dad had to relocate Westfeldt Brothers to North Carolina, and asked if I would work on the New York Board of Trade (now the ICE) as a clerk and assist WBI.
I put everything on hold and started immediately. I fell in love with it!
If you ask how I ended up at Westfeldt Brothers, that was probably because my mom made my dad give me a job.
What interested you in joining the NCA Next Gen group and then becoming part of the council?
By Guillaume Zbinden, Be Green Trading
On behalf of the NCA NextGen Council
Switzerland is an important country for the coffee trade and roasting industry, and serves as the headquarters for several major coffee trading houses and roasters. (The country is even one of the world’s top five coffee exporters.)
This year, leadership from across the international coffee industry will come together for the 9th annual Swiss Coffee Trading Association Gala Dinner, October 11-12, 2018, in Geneva. It’s part of the SCTA Conference & Dinner 2018, “Making Waves.”
Janet Colley Morse, Dupuy, at the NCA Convention 2017
The following post is from the NCA Next Generation Group, a National Coffee Association initiative to engage and support young professionals and emerging leaders across the coffee industry. It is part of an ongoing series introducing you to the NCA Next Gen Council.
Janet Colley Morse
NCA Next Gen Council Member
Vice President at Dupuy Storage & Forwarding, LLC
As interviewed by Shelby Westfeldt Mills, NCA Next Gn Council Member Continue reading
Newly created role recognizes the dedication and expertise of respected industry veteran (and coffee community icon).
From the NCA Newsroom
The National Coffee Association announced today that Doreen Madigan has been promoted to Director, Events and Member Services.
In her new role, Ms. Madigan will continue to oversee all aspects of the coffee industry’s premier gathering, the NCA Annual Convention. In addition, Ms. Madigan administers the operation of the NCA’s sister organization, the Green Coffee Association (GCA), where she serves as Corporate Secretary. Continue reading
By IWCA Co-Founders Melissa Pugash and Margaret Swallow
This is a year in which businesses and nonprofits are reviewing and reimagining the roles that women play within their organizations. As co-founders, we’re pleased that the International Women’s Coffee Alliance (IWCA) was a pioneer in bringing the role of women in our industry into the national and global spotlight.
In that spirit, the ICO announced that “Women in Coffee” is the theme for International Coffee Day 2018 on October 1.
Standing room only at the first NCA Next Generation Council educational session
Highlights from the National Coffee Association 2018 Convention
From the NCA Next Generation Council
The NCA Next Generation Council hosted its first annual Educational Breakout Session on the morning of March 15, at the NCA 2018 Convention in New Orleans. The event is part of the NextGen’s larger initiative to support talented young professionals who are passionate about the coffee industry.
Judging by attendance, the inaugural installment was a huge success – standing room only!
Supporting Coffee Communities at Origin: Q&A with Grounds For Health, the 2018 NCA Origin Charity of The Year Award Winner
The National Coffee Association is proud to recognize Grounds For Health as the first-ever recipient of the NCA Origin Charity of the Year Award, for their work providing cervical cancer screenings and treatment for women working in the coffeelands. The 2018 award is generously sponsored by Mother Parker’s Tea & Coffee, and was presented by Michael Gaviña, NCA Chair, on March 16 at the NCA 2018 Annual Convention in New Orleans.
The NCA Origin Charity of the Year Award is part of the NCA Coffee Gives Back Showcase & Award Program, to recognize the outstanding impact of nonprofits dedicated to supporting coffee communities at origin. (Learn more about NCA Coffee Gives Back Showcase & Award eligibility and application requirements.)
“Our work in the coffee regions of Latin American and East Africa has been supported in great measure by the coffee industry,” says Ellen Starr, Executive Director, Grounds for Health, in the NCA news release. “Our relationship demonstrates just how much social change can be achieved when an industry fundamentally cares about its people at every step of the supply chain.”
Here, Star discusses what it’s like treating one of the greatest health care inequities facing developing nations, her experience working with the coffee community, and how the organization is scaling up.
Why International Women’s Day matters to the coffee industry
Women are essential to the coffee supply chain – but too often their contributions go unrecognized and unrewarded. Disenfranchisement and gender inequity are perpetuated through a myriad of economic, systemic, and cultural issues (from the insidious to the overt).
However, through hard work and persistence, we’re beginning to see a powerful (and empowering) change across the industry. These inspiring initiatives are fueled by new (and overdue) research on women in coffee, which gives us critical data to measure real impact.
But there is still a long way to go.
Introducing a New Breakout Session for Young Professionals at the NCA 2018 Convention
The NCA Next Generation Council is proud to announce its first annual NCA Convention Breakout Session on Thursday, March 15 at 9:30am, open to all Next Gen delegates and prospective members.
This pre-conference session is aimed at providing the under-40 coffee community with tailored content that will be especially relevant to attendees. While there will be organized presentations, this is intended to be an informal event. Our goal is to fill a room with Next Gen coffee constituents and provide helpful information, as well as a platform to ask questions and voice what they want out of the NCA’s Next Gen initiatives (we’re still a very young initiative, after all).