Corporate consolidation, a maturing pod market, and strong health and wellness trends are shaking up the coffee category.
In the first NCA Webinar of the year, “US Coffee Outlook 2019,” Euromonitor International will provide an overview of the US coffee landscape, discussing emergent trends and outlook for the category.
New Opportunities For Innovation
According to their recent study, “Five Most Promising Markets in Coffee,” the US is the second largest coffee market in the world, and currently entering what’s considered the “fourth coffee wave.”
Companies may wrongly believe that mature markets no longer offer opportunities for new players. But coffee can present excellent opportunities for innovation in different channels, formats and claims, even in mature markets where the competition is high.
Corporate consolidation, a maturing pod market, and strong health and wellness trends are shaking up the coffee category, providing threats to some formats of coffee while providing opportunities in others.
Register now to join market research expert Matthew Barry for an overview of the status of coffee in America at the start of 2019, as well as predictions for the future direction of the category for the next several years.
January 30, 2019 at 1:00pm – 1:30pm Eastern
Free for NCA members (see if your company is a member here – or learn more about the value of joining the National Coffee Association)