generations

For RTD Coffee, Cold is Hot

/ nationalcoffee / Leave a comment
demi-deherrera-84871-unsplash (4)

Generation Z and young millennial consumers are driving RTD market trends

Top industry trends to watch, according to the latest market research.

US cold brew has emerged as a vibrant growth segment for the global coffee market.

Related Resources: RTD & Cold Brew

The NCA Cold Brew Toolkit & FAQ
Science-based guidance for the coffee industry

NCA Coffee Market Snapshot Reports
25% discount extended for a limited time only!

Webinar: What’s Brewing in RTD Coffee
Featuring Mintel

The following post is adapted from the Tea & Coffee Trade Journal Editor’s Blog 

The weather is turning cooler — but RTD coffee does not seem to need hot weather to entice consumers. The appeal is already there and growing.

According to research from the Mintel Global New Products Database (GNPD), in 2017 approximately one in five (19%) global new coffee launches was iced, ready-to-drink (RTD), up from 16% in 2015.

Continue reading →

5 Things the Beverage Industry Needs to Know About Gen Z

/ nationalcoffee / Leave a comment

barry-mcgee-693911-unsplash

Understanding the trends and food preferences of the Post-Millennials

via Food for Thought, by Stellar

By Scott Mark, VP Operations, Stellar

NCA Webinar: Understanding Gen Z and Coffee, Sept. 27

We’ve been talking about Millennials for years, and rightfully so: They are an influential subset of the population (those born between 1981 and 1996) who have significant buying power today.

However, in addition to considering the factors of today, the most successful food and beverage companies look ahead to prepare for the customers of tomorrow.

Enter: Generation Z.

Continue reading →

Coffee: Still King of the College Dorm

/ nationalcoffee / 1 Comment

lizzie-233162-unsplash

New market research takes a closer look at the most popular late-night study aid (and early morning eye-opener) on campus.

By Brian Sudano, Managing Partner, Beverage Marketing Corporation

It’s been a scorcher on the East Coast so far this summer. But September is approaching soon – which means cooler weather and back-to-school season.

College students are a growing demographic: U.S. enrollment for  public or private colleges is estimated to reach nearly 20 million in 2018. And their consumption habits offer some interesting insight into the next generation of trends.

In our recent BMC report, “U.S. College Student Beverage Consumption and Attitudes,” we took a deep dive into college student beverage consumption behavior, which we think is a great way to peer into the crystal ball of the future of the industry. We took an especially close look at student attitudes toward coffee, everyone’s favorite early eye-opener and late-night study aid.

Here’s what we found.

Continue reading →

Infographic: The Millennial Coffee Market Is Lit

/ nationalcoffee / Leave a comment

* [Ed. note: Millennial translation gifs available here]

NCA_Web_banner_generationsblogpost

Millennials are really into their coffee. (It’s no coincidence that BuzzFeed recently launched their own roast … sold through a personality quiz.)

But not all cups are created equal.

Just like the cloud, “coffee” often means something different for the 19-35 year old demographic than it does for previous generations. In fact, Millennial behavior and attitudes are transforming the coffee market. (For starters, they really love espresso.)

But what do these changing consumption trends mean for the future of the coffee industry?

Continue reading →

From Brew Boomers to the Gourmet Generation: National Coffee Drinking Trends 2017

/ nationalcoffee / 1 Comment

NCDT2017_blog.png

By Kyra Auffermann, NCA

Today’s “typical” cup of coffee is anything but – it may not even be a cup.

Innovation is fueling growth across the gourmet coffee segment (aka specialty coffee), according to the new NCA National Coffee Drinking Trends Report 2017, released at the NCA 2017 Annual Convention in Austin on March 25, presented by Michael Edwards, Dig Insights.

The latest data shows a market shift toward high-quality, premium beverages, with younger demographics driving this change.

So what does this mean for the coffee industry? Here are the top consumption trends, based on the latest market data.

Continue reading →

Leading To The Future: Innovation and Your Coffee Business

/ nationalcoffee / Leave a comment

By William (Bill) M. Murray, CAE, CEO, National Coffee Association

StockSnap_UCVOUW2V9O (1).jpg

Despite the fact that coffee has been part of the human experience for centuries, innovation is now a necessity for companies across all sectors of the coffee industry – more than ever before.  In fact, if you search online for “innovate or die” you’ll easily return more than a half a million results.

What are the factors driving this change? How do we approach and address the challenges? How do we focus strategies and resources to adjust for success? And how can individual executives and business owners come up with new ideas?

First, here’s a snapshot of the issues:

Continue reading →