Coffee on-the-go is on the rise. In the U.S. alone, it accounts for 45% of total coffee consumption (second only to Japan, a nation once dominated by tea).
Younger coffee drinkers with increasingly mobile lifestyles are are fueling this trend: About one-third of daily coffee drinkers from 13-24 years old get their java exclusively out-of-home, according to the NCA Generational Report 2017.
However, the popularity of coffee-to-go can vary wildly by country. As the specialty coffee movement gains international momentum, more countries are drinking coffee away from home.
But the practice isn’t popular everywhere — yet.
New research from NPD and CREST shows how widely the the phenomenon varies by country:
According to Forbes, “[Coffee to-go’s] popularity soars highest in countries where the lifestyle is more hectic and it tends to struggle in countries with a laid-back atmosphere, like Italy and Spain.”
Going forward, it will be interesting to see whether these consumption habits change due to exposure to third-wave coffee culture and the increasing presence of international chains in local markets.
Related NCA Resources
NCA On-Demand Webinar: Coffee On-The-Go (member login required)
To learn more about U.S. coffee consumption trends, check out the latest NCA market research