via Nielsen

While we expect sustainable-minded shoppers to spend up to $150 billion on sustainable products by 2021, sustainability is starting to drive gains in everything from resource management to product packaging.

Here’s a glimpse into the myriad ways in which companies are embracing sustainability (and outperforming) along the way.

To learn more about how shifting consumer behaviors are changing the coffee market, check out the NCA 2019 National Coffee Data Trends.