Meet the Real Bill Murray

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Bill Murray speaking at the 2018 NCA Convention in Atlanta

Behind the scenes with the President & CEO of the National Coffee Association USA


William (Bill) Murray has served as President and CEO of the National Coffee Association (NCA) since 2014, following leadership positions at the Public Relations Society of America and the Motion Picture Association.

And clearly he’s kept caffeinated. In a few short years, the NCA has evolved as an organization to provide enhanced member benefits and educational opportunities, while also serving as a critical advocate on key industry issues like the Prop. 65 labeling case in California.

Here, he talks to Zach Olsen, Regional Sales Manager at Bunn USA and incoming Chair of the NCA Next Generation Council, about his career, the coffee industry, and Caddyshack.

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Are Workers “Too Busy” For Coffee?

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Compiled by Kyra Auffermann, NCA

A New Study Looks at Coffee and Productivity in the Workplace

Even before I was employed by the coffee industry, my productivity has been fueled primarily by coffee – followed by WiFi, a solid soundtrack, and then another cup of coffee.

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Fortunately, “procaffeination” is supported by science:  Studies suggest that consuming caffeine can help promote creativity, concentration, and even prevent workplace accidents. Plus, coffee breaks are linked to better morale and collaboration at work.

Yet nearly one-third (29%) of European workers said that they didn’t drink coffee at work because they didn’t have time or were too busy, according to a new study commissioned by the Institute for Scientific Information on Coffee (ISIC).

The research found that workplace coffee drinking habits are shaped by time, taste, and the desire for a productivity boost. More than two-thirds (68%) of respondents said they always or often drink coffee during the working day.

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Cold Brew Is Definitely a Thing, Dictionary Confirms

…. And apparently man buns are, too. 

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Cold brew continues to be one of the hottest trends in the coffee market: About 10% of daily coffee consumers reported drinking it past-day in 2017, via the latest National Coffee Drinking Trends report – up from only 1% in 2015.

And it’s not just for the coffee geeks and hipsters anymore: the popular beverage is now officially accepted into mainstream culture.

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Coffee and Guinea Pigs

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Recently, NCA CEO Bill Murray wrote about how to understand the good vs. not-so-good research in health headlines.

Coffee is more popular than tap water in the U.S. (according to the 2016 NCDT), and it’s one of the most researched beverages in the world. The problem is, a lot of information can lead to a lot of misinformation.

Not all research is created equal. Potential outliers aside, even studies conducted with the best intentions may have serious methodological flaws (like recall bias).

Now the latest headlines are giving us another example: A new study suggests that caffeine consumption may cause short-term hearing loss ….in guinea pigs.

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