Drawing on over 60 years of industry research, a new series of NCA Market Snapshots take a closer look at the factors shaping the US coffee market in 2018 – and beyond.
Here are 10 stats from the latest NCA research on coffee industry trends:
The National Coffee Association recently launched 8 new market research mini reports, based on new analysis of 2018 consumption trends data
By Karly Nevils, Dig Insights (karly@diginsights.com)
This July, it’s going to be a brew-tiful month!
The NCA has released eight new breakout market research reports based on the 2018 National Coffee Drinking Trends (NCDT) study data.
The reports look at the following topics:
New NCA Market Research Reports
A new study shows that drinking four cups of coffee a day may help prevent deadly disease, and may even counter the damage caused by unhealthy diet and lifestyle habits. (One cup of herbal tea also offers the same protection.)
Previous evidence suggested that coffee and tea could have a protective effect on liver tissue, but the results haven’t been conclusive. Now for the first time, scientists have confirmed the potential benefits of these beloved beverages.
National Coffee Association Blog 