Peaking at $5.7 billion in sales in 2016, demand for single-serve capsules has leveled off after capturing a significant portion of the US coffee market, according to Euromonitor market research reported by STiR Magazine.
Experts say that the industry will need to undergo some major changes in order to recapture some of the old excitement and increase growth rates in the category.
What lessons can be learned from the mature pod markets of Western Europe that could be applied to the category in North America?
The Future of Coffee Pods in North America | Market Research Blog
Find out at the 2019 National Coffee Association Convention in Atlanta, on March 7-9.
Euromonitor‘s Matthew Barry will lead an in-depth educational session discussing the coffee pods market in North America, including the effect of private labels and off-brand pods as well as environmental sustainability.
Learn more about the NCA 2019 Convention and register today.